Multicultural Heritage: Founded in Milan in the 1950s and later thriving in Turkey, Flormar draws from a rich, diverse cultural background, combining influences from both Asia and Europe. This heritage shapes an inclusive makeup experience, offering a wide range of colors and textures to cater to different skin tones and types, while promoting diversity, confidence and happiness for women around the world.

Color expertise: Flormar is a pioneer in innovation in makeup color. The brand offers personalized color palettes and collections inspired by life and nature, ensuring that every woman can find shades that complement her skin tone.

High-performance products and services: With over 70 years of experience, Flormar offers high-performance makeup products with intense color and long-lasting coverage, meeting the needs of women in over 70 countries. The brand prides itself on high-quality products at affordable prices and exceptional customer service across its global network.

Global presence: Flormar operates in more than 70 countries, with nearly 60,000 points of sale and over 500 stores in 200 cities worldwide, continuing to expand and elevate the mood of women worldwide.

Sustainability and responsibility: Committed to environmental responsibility, Flormar uses pure ingredients, recycled packaging and prioritizes resource conservation in production. It is cruelty-free, adhering to global standards with ISO certifications.

Excellence in the workplace: Flormar has earned a Great Place to Work® certification three years in a row and was awarded the title of “Best Workplaces” in 2024. It ranked highly for offering an exceptional workplace experience, especially for millennials and in the retail sector, with employee experience being 59% above the industry average.